Selected collaborations / branded environments / production systems
Commercial collaborations
Selected work across immersive design, projection mapping, branded experience, music video production, AR systems, and spatial storytelling for clients ranging from global brands to publishers, labels, and broadcast studios.
Approach
Commercial work is treated as an extension of the larger practice: cinematic image systems, spatial thinking, emerging technology, and atmosphere translated into campaigns, live events, installations, and interactive tools.
The through-line is not branding for its own sake, but building memorable environments and experiences that carry a distinct visual logic.
Migos Hologram Activation — Proto
In collaboration with Proto, this campaign brought Migos to life as full-scale holograms across multiple cities simultaneously, extending the idea of performance presence into distributed physical space.
Under Armour — Coaches Armoury
Built as a digital performance and learning environment, Coaches Armoury used Unreal Engine and pixel streaming to create an interactive platform for athlete development, training content, and engagement.
Random House — Augmented Reality Book Companion
Created as an augmented-reality companion for Safia Elhillo's Home Is Not a Country, this project used volumetric capture and spatial interaction to extend poetic narrative into embodied media.
"Pardon" — T.I. & Lil Baby
Projection mapping and custom visuals designed for a high-concept music video environment, merging performance energy with layered digital atmosphere.
Bose AR Adventure
Designed as an audio-driven, location-aware narrative layer for Bose AR wearables, this work explored how spatial sound and movement could carry story without relying on screens.
NIKE — House of Hoops
Built with Satis&Fy US, this installation used synchronized projection and video systems to shape Nike's House of Hoops environment during NBA All-Star Weekend.
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Hotel Indigo — Projection Mapping
Immersive architectural visuals created for the George Washington Masonic Memorial, using large-scale projection to reframe the monument as a temporary cinematic surface.
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"Reality Check" — Diamond D x Bonecrusher
Visual and production support for a performance-driven music video built around projection overlays, grit, and direct stage energy.
"Kevin Probably Saves the World" — ABC Studios
Motion graphics and 3D modeling assets developed for the ABC prime-time drama, bringing visual-world support into a network television context.
Live Visuals — MADEINTYO & BJ the Chicago Kid
Custom visual content and live-system design for a music and branded event commissioned by The FADER, balancing performance atmosphere with editorial identity.
"Boy Erased" — Set Artwork
Featured artwork appearing in Boy Erased, distributed by Focus Features and later streamed across HBO and Amazon Prime.
Trinidad James — Album Cover Art
Cover artwork developed for Trinidad James, extending the practice into graphic and music-release contexts.
Herradura — Tequila Barrel Installation
A sensory storytelling object built from a reclaimed barrel for Herradura's national campaign, treating brand activation as sculptural environment rather than standard display.
